OWN A HIGHLAND YOGA
Highland Yoga's mission is to change lives through yoga. We help students realize transformation—both physically and mentally—through our unique and powerful style of vinyasa yoga.
The Highland Yoga franchise opportunity offers:
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A simple, proven business model based on our signature HY Power Flow class, functional studio design, and recurring revenue model.
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Training and support in all areas of business to help you grow and thrive.
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Entrance to the health & wellness market and an opportunity to transform lives.
Real Yoga. Real Community. [Real Sweaty.]
OUR UNIQUE BRAND:
YOGA STYLE + STUDIO DESIGN
HY POWER FLOW:
ATHLETIC, CONSISTENT, AND IRRESISTIBLE
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HY Power Flow, our signature class, is a vinyasa flow class that is generally more athletic than other styles of yoga but still accessible for most students.
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Each class is focused on connecting breath to movement, and incorporates strength and stretching. In addition, classes offer accessible mindfulness and meditation techniques. Classes are heated to 94 degrees and taught to an uplifting playlist.
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HY Power Flow checks several key lifestyle boxes for students: it's a workout, a way to de-stress, and an opportunity to connect with a community. Students get hooked on the experience and make it part of their daily routine.
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Consistency is key: Highland Yoga studios offer 5-8 classes a day, and 80% of classes on the schedule are HY Power Flow. This means students can take their favorite class whenever they like.
THE STUDIO:
BEAUTIFUL, FUNCTIONAL,
AND OPTIMIZED FOR PROFITS
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Highland Yoga studios are simple but beautiful.
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Our studio design is optimized to increase profits, featuring one large studio space that can hold up to 55 students. More students equals more profit.
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Our spaces are functional, designed to make the class experience better and operations easier with specific heating, humidity, exhaust, and utility requirements.
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As part of our program, you'll receive detailed guidelines for how to create and optimal studio space that your students will love.
OUR STORY: VISION + GROWTH
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Elsie Brotherton, the visionary behind Highland Yoga, discovered her love for yoga while working as an attorney. Her yoga practice gave her a sense of peace, made her body stronger and healthier, and improved her mental health. In exploring yoga, she realized that she wanted something more from her career.
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With her experience and passion, she set out to curate a space for like-minded yoga practitioners looking to de-stress, unwind and ignite their flame within. She envisioned a new kind of yoga studio that embodied the values she discovered in her own practice: power, consistency, individuality, mindfulness, and community. From there, Highland Yoga was born.
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After the launch of the first location in 2015, Highland Yoga experienced rapid and exponential success as it quickly expanded to 7 locations in Atlanta, GA.
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Highland Yoga was able to grow rapidly and become a leader in the Atlanta market due to a combination of its simple business model, culture, consistency, and unique style of vinyasa yoga that is challenging, meditative, and irresistible to students.
BEGIN YOUR JOURNEY:
OWNING A STUDIO
WHO IS A GOOD FIT?
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The best fit for a Highland Yoga Franchisee is someone who is: Passionate about yoga and wellness. Yoga experience not required.
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Financially stable.
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Enthusiastic Leader and Team Builder.
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Interested in Growth Opportunities.
DID YOU KNOW?
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More than 28.75 million Americans practice yoga.
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The average American yoga practitioner spends $1,080 a year on classes, workshops, and equipment.
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The U.S. yoga industry earns $9.09 billion in annual revenue. The global yoga industry is projected to be worth $66.23 billion by 2027.
TRAINING + RESOURCES INCLUDED
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Location & Build Out
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Location scouting, leasing your studio space, and build-out and design. Build a beautiful and functional yoga space optimized for profits.
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Operations Support - Training & Virtual Studio Managers
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Operations training and ongoing support. Access to our team of virtual studio managers who are trained Highland Yoga operations--get hourly administrative and marketing support for your franchise. This option is perfect for franchisees who want to outsource operations immediately. Access to our library of training resources, manuals, and templates.
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Yoga Teacher Training in Highland Yoga's Signature Style
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Become an expert in our style through teacher training programs: Access to Highland Yoga's in-person or virtual 200-hour Teacher Training Program Access to in-person and virtual Teacher Training Bootcamp programs for you and your teachers.
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Marketing & Sales Support
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Marketing support to help you connect with students and build your business.
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THE INVESTMENT
Franchise Fee
Initial Franchise Fee is $40,000.
Initial Investment
Overall estimated initial investment between $221,250 and $554,000.
Monthly Royalty
Royalty of 6% on gross sales paid monthly.
CONTACT US
Please submit an inquiry or email elsie@highland-yoga.com for more information.
FINE PRINT
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by Franchise Disclosure Document (FDD). Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of, or wish to acquire a franchise for a Highland Yoga Franchise, LLC to be located in, one of these states or a country whose laws regulate the offer and sale of franchises, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. Highland Yoga Franchise, LLC, 157 South Ave SE Atlanta GA 30315, 434-251-5621